Marketing is a critical part for a startup in driving growth and retention, yet one of the main challenges of any startup leader is having the time and resources to spend on it. From being the HR manager, to the main salesperson, to developing and launching the actual product, startup leaders already wear many hats, so when it comes to marketing, they need a simple and doable approach.

As I write this, the business idea that myself and two friends came up with over 12 months ago is on the verge of launching across London. To say I have had a few sleepless nights in the lead-up to this point would be a bit of an understatement. 

Escapism is otherworldly, blissful, maddening and liberating. Everyone has their own forms and rituals for temporarily getting away from the realities of life.

It used to be easy to know when you were at work and when you weren’t. You were either present at the workplace doing work – or you weren’t. Now you might well be in your kitchen presenting the most important pitch of your career.

Of the millions of brands that launch every year, around 90% will fail. So how can you make that 10%?

Lot traceability software is a system that helps businesses track the movement of products through the supply chain. This information can be used for various things. There are a lot of benefits of lot traceability and the biggest ones will be discussed in this article.

The business landscape has faced significant disruption in recent years. And the turbulence doesn’t seem to be settling down anytime soon.

It’s not for nothing that the tech ecosystem can resemble an extreme sport at times.

It’s never been this expensive to get behind a wheel. But leasing via a salary sacrifice scheme could help.

The property market for landlords has transformed significantly over the last few years. 

There have been changes to property ownership and tenants’ rights in just the last few months, which are likely to affect how residential landlords in particular approach buying and managing a property. Many of these changes began early in 2020 during the onset of the COVID-19 pandemic, and while the initial view was that they were likely to be temporary, some have now been enacted permanently.

If you want to scale your early-stage business, and to grow it quickly, then it is quite possible that you will need to raise investment by selling part of your business to new investors. This is done by the business issuing new shares which has the impact of leaving the original shareholders owning the same number of shares that they did, but a smaller percentage of the total.

Working life has undergone significant changes in recent years. From the introduction of remote working to The Great Resignation, businesses have experienced a lot. Now, we’re experiencing a cost-of-living crisis and there are growing fears of potential recession. It seems we can’t catch a break.

German startup company, Voltfang, have come up with an innovative way of bringing reused car batteries to life – by using them as an electricity storage system.

Today, more and more companies are embracing new working models and cultures. In particular, remote work has become mainstream, empowering businesses to expand their hiring pool beyond their geography and find talented candidates wherever they are, as well as offering employees the flexibility to choose where to live without needing to be tied to an office.

‘Debt’ is a loaded word in the world of business that has few positive connotations. It smacks of always playing catch-up, constantly being on the back foot and receiving calls from financial institutions that are polite but firm and extremely insistent that money is owed and that the calls won’t stop until it’s paid back along with any interest owed.