As many UK health tech and fitness brands are moving through to the new financial year, you can hear the buzz of excitement from marketing communication professionals as finally, we are going back to face-to-face events. Nevertheless, content marketing remains a significant part of the PR and digital marketing strategy, and by the looks of it, its importance is only increasing.

74% of American companies have already adopted or plan to adopt a permanent hybrid work model. There are many benefits to using a hybrid work model for your startup. Your employees will have a better work-life balance, you can downsize your office space, and your employees will be more content.

We talk a lot about how leaders need to make sure everyone in their team is happy and comfortable. It’s important to create a culture that promotes well-being and performance, but while leaders take care of the people they lead, who is taking care of them?

With the European proptech market now accounting for around 20% of global proptech investment (Property Week, 10 March), it’s high time we looked at the pressures real estate technology startups are facing to stand out, get in front of the right people and mature faster. Three industry experts share their views on how startups can scale in a truly sustainable way:

So far in this ‘Back to Basics’ series we have looked at nine fundamental areas that entrepreneurs and would-be founders either consider or should be considering, both before and during their startup journey. These have covered: Should I Find a Co-founder?; Working with Advisors; To Scale or Not to Scale?; Pitch Decks and Business Plans; Think Green!; Raising Finance; Basic Truths; Cash Flow is Everything; and Second Thoughts.

Learning and development are crucial in creating a high performing team. Everyone processes information differently and it’s no different when we learn. With no two people the same, it’s important to acknowledge the different employee learning styles of employees in your team.

Uniforms and workwear may not seem the most exciting subject - until you talk to James Bolingbroke.  James set up his company in October 2019 - just in time for the pandemic, but that didn’t dilute his passion and he’s taken his fledgling business from a part-time enterprise to his full-time passion. Let’s find out what inspired him - and his plans for the future.

Few numbers matter more to a founder than their company’s valuation. This is a fairly universal truth. But if you asked a focus group of founders which employees they valued the most, you’d probably get a few different answers.

Embracing the power of digital has been crucial for small businesses in weathering the COVID-19 pandemic and the cost of living crisis. This is according to new research, which found over half of firms have grown their income by at least five percent through using tech since 2020, and one in ten have raised their revenues by 50% this way.

To mark Mental Health Awareness Week 2022, for which the theme is loneliness, SME accountancy firm, The Accountancy Partnership, is encouraging entrepreneurs to build founder support networks to reduce feelings of isolation.

With The Queen’s Platinum Jubilee celebrations fast approaching, brands all over Britain are racing to get a slice of the royal pie.

Even as the pandemic stabilises, there’s no doubt that the remote working trend isn’t going anywhere.

When it comes to university, there is a lot to think about; often the onboarding and arrival processes for international students can be a nightmare. Enroly, founded by Jeff Williams and his Co-Founder Maynard Inkster, was created back in 2017 to address exactly this problem, as Enroly automates the CAS, visa and arrival process for universities, their international students, and agents.

Today is World Password Day, and what better way to celebrate than to hear from top-level executives about the top passwords. High-ranking business executives have equally unhealthy password habits as many other internet users do, according to new research by NordPass.