







Is your business ready to go mobile-first?
Internationally-recognised digital product leader Luke Wroblewski said in his 2011 guidebook, Mobile First: "Mobile devices are our true personal computer: always with us, connected to the network, and filled with new capabilities for getting things done”. But have you considered favouring mobile devices over all other forms of technology? Here, Kristian Torode, Director and Co-Founder of business communications services provider Crystaline, explores the business benefits of going mobile-first.



























































































How to Give a Startup Brand Soul
When your business is in its early days, it’s natural to be thinking about what you need to do to gain investment and profit as soon as possible. But you’ve got to be careful about taking shortcuts, or about relying too much on emulating other successfully funded businesses in order to get ahead. While it’s smart to study up on how your competitors have achieved success, you’ll never get your own business right through a copy-paste approach.























































































































































































































































































































































































