For the supremely talented entrepreneurs and startups doing great work around the world, marketing and PR are often low on their list of priorities. After all, there’s the running of the business to get on with, the development of amazing technology and launching of innovative projects, investment to secure, and people to hire.
A company formed a decade ago in 2009, Deciwatt is older than you’d imagine most startups to be. Created off the back of a brief from Solaraid with therefore, a London-based product design consultancy, Deciwatt’s first product GravityLight was an answer to this problem: develop an extremely low-cost solar light for $5, a sustainable alternative to the dangerous and expensive kerosene lamp depended on by millions as a source of light.
When Mikela Druckman, Marco Paladini, and Nikola Sivacki founded Greyparrot in January 2019, the three founders set out to utilise their computer vision and Augmented Reality (AR) experience in the B2C sector and translate it into the B2B industry with the mission of creating a positive social impact.
The Victoria Embankment in central London might not be the obvious place to find out more about Scotland’s vibrant startup scene. However, representatives from the country’s board of trade, business incubators, educators, R&D partnerships and innovation centres headed south for London Tech Week, and Scotland House, where they spent the evening showcasing the business opportunities north of the border, creativity, the potential of data science and the country’s talent.
As a child growing up in Western Australia, Neil Daly was fully aware of the dangers associated with exposure to the sun, and the importance of covering up when playing outside. We have all of course had the experience of being sun burnt at some point in our lives and as such, it’s not surprising that skin cancer is actually the most common form of the disease in the world.
Having written your business plan, identified your existing and potential market and your target clients, and decided how best to market and sell your product, you should now of course actually be making sales. But how open has you mind been whilst undergoing this process, and how limited are your ambitions? Many smaller companies, whether startups or more mature, have a tendency to only look at selling to the home market of the UK rather than broadening their horizons and selling internationally.
When one thinks of countries with a focus on innovation, the true global leaders - USA, the U.K., Canada and Israel – traditionally lead the way based on the strength of their startup ecosystems. Not surprisingly, the next country to gain a foothold is Australia followed by no fewer than a dozen of the top industrialised nations in Western Europe.
The Internet of Things is an exciting and expanding market. It’s one that many large organisations are already actively involved in, with competition mounting rapidly as a result; but it’s also a market ripe for innovation, with countless unexplored opportunities – across all industries – almost too compelling for an ambitious entrepreneur to ignore.
Subcon is introducing the Launchpad & Launchpad Awards to this year’s event. The Launchpad aims to propel startups and entrepreneurs by giving them a platform to share their innovations with thousands of engineering and manufacturing professionals with the power to influence and guide them to future success.
The audience at the Dublin Tech Show 2019 fell silent and slipped into awe as it listened to the man who broke into Mir using a Swiss Army Knife, flew into Earth orbit three times, was Commander of the International Space Station (ISS), has spent 166 days in space and was the first Canadian astronaut to walk in space: NASA Colonel, Chris Hadfield.
On the ScaleX stage at Dublin Tech Summit 2019, April 10th, a panel comprised of: Andrew Lindsay VP Corporate Development and Business Development at Hubspot; Alan Costello Venture Investor Leader at NDRC; Niall McEvoy Manager of High Potential Startups at Enterprise Ireland; and moderated by Graham Hussey co-founder of The Startup Van, discussed how to position your team and brand for international scaling.
In the first of this series of articles we looked at the fact that there was actually quite a lot of help available to you when you set up your own business, and specifically we started to look at entrepreneur accelerators and the roles that Mentors play within that overall service. This time I wanted to take that further and start to explore the actual role a Mentor plays, how best to choose one, and then how best to maximise that relationship.
Like many startups, Carv was born out of an education project, namely a PhD thesis. CEO and founder Jamie Grant completed a Master of Physics at University of Oxford before undertaking a PhD in Financial Economics at Imperial College London. He then applied both these disciplines to his passion for skiing.