Most startups spend 100% of their energy creating the best product. Sadly, the best product almost never wins. The product perceived to be better does.

Accepting this tough truth is the first step into making an informed decision about how you want your product to be perceived and start turning your product into a brand.

The difference between products and brands, the journey, the arguments for it, in this 1 hour webinar with Heraldist, inventors of Perception Engineering™.

Perception Engineering for Startups. The critical work on how your product is perceived

Wednesday, October 18th, 6pm CET

Speakers:

• Elena Hurjui | co-founder & strategy director @ Heraldist
• Mirela Angelescu | managing partner @ Heraldist

From brand strategy and product value proposition to marcom planning, brand identity and brand campaign, Heraldist is a global team of changemakers ready to bring your vision to life through Perception Engineering.

More than 9 out of 10 startups fail; mostly because of Perception-related issues rather than Product-related issues. Perception Engineering is the methodology designed to produce Change, in a holistic and strategic way. This methodology lets you manage a company’s reputation, marketing and growth, all in one place.