PR agencies have led clients to believe they’re the only ones who can do what they do. Rosie Davies-Smith made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 500 brands have been given the training, expertise and contacts they needed to take control their PR in-house and secure their own coverage at just 3% the cost of a PR agency.