Trade shows are exciting events for all companies across all sector calendars. They are like bustling traditional market squares, where sector businesses come together, to highlight the impact they make on the world with the products, solutions, and services they provide.
In the fast-paced world of entrepreneurship and innovation, securing funding is often the lifeblood of success. However, in the pursuit of investment, many overlook the pivotal role that Public Relations (PR) can play in enhancing investment readiness.
Content marketing together with public relations outreach plays a pivotal role in attracting investment as it is an essential tool in storytelling, it communicates a startup’s value proposition, credibility, and growth potential to potential investors.
2024 is set to be a big year for the cyber security sector and with that comes competition as firms battle for share of mind. Players in this market will need to navigate pressure from the strong headwinds that include consolidation, and technology churn and with this comes the opportunity for smaller players to take on the cyber security old guard.
As we go full steam ahead into 2024, we thought we’d do a quick dive into the ‘TikTok What’s Next 2024 Report’.
Amid the ongoing cost of living crisis, which is making it increasingly challenging for millions of people to cover their monthly expenses, it’s unsurprising that the UK ethical finance sector continues to gain momentum.
The fastest-growing sectors on the world tech sector’s stage are fintech (financial technology), SaaS technologies, cybersecurity, and health technology.
There is no question that in this digital age, purpose-led customers are taking a proactive role in their health and well-being. So it’s not surprising that we are seeing a spike in retail health and the purchase of personal digital health gadgets. In fact, post-COVID, there has also been a massive increase in technology adoption across the healthcare spectrum, with both consumers and ecosystem providers looking to adopt more tech for good in various configurations (Parks Associates Report).
When you look up the definition of crowdfunding it’s easy to think that you can simply post your idea online, and thousands of people will throw money at you. If only it was that easy!
A day in the life of a digital marketing agency involves a smorgasbord of PR and digital marketing campaigns, supporting a variety of clients at different funding stages, levels of maturity and resources.
Brand value or equity is not built on backlinks. It is created by communicating a clear understanding of what a company stands for, its core offering and how it is differentiated. Public relations (PR) supports this effort.
For decades medical research has been based on data from the male body, however, we now know that women’s bodies respond in very different ways to drugs and disease. This research and application gap is starting to be recognised and thankfully the landscape is starting to change after all women do account for 50% of the global population.
As many UK health tech and fitness brands are moving through to the new financial year, you can hear the buzz of excitement from marketing communication professionals as finally, we are going back to face-to-face events. Nevertheless, content marketing remains a significant part of the PR and digital marketing strategy, and by the looks of it, its importance is only increasing.
Health technology is the fastest growing subsection within the health sector as well as the second most profitable sub-set in the tech sector. In 2020, the UK health technology sector received venture capital investment of $2.3bn, the third-highest globally. When considering both growth and investment across the broad spectrum of categories in the UK tech sector, the health technology sub-set is second, only after fintech.
In 2020, the UK attracted record levels of investment, maintaining its leading position in European digital health technology research. In terms of global growth, digital health is set to double in the next five years, reaching $350bn.
Global funding for start-ups exploded this year, with the cyber security market riding its own wave, accelerated by the pandemic boom. In the first half of 2021, the market has already surpassed the $7.8bn raised the previous year.
