John Boyde is a dynamic entrepreneur from Belfast and the founder of Sports Entertainment Tours, a global sports and entertainment travel company known for delivering exceptional experiences, built on trust, personal service, and a passion for exceeding expectations.

His entrepreneurial journey began with a simple idea: organising trips to Fairyhouse Racecourse in Ireland to earn a few extra pounds. That early initiative laid the foundation for what would become a leading business in the event travel space. In 2020, during the height of the COVID-19 pandemic, John launched Sports Entertainment Tours from his bedroom – driven by the belief that traditional employment limited his ability to provide the level of service customers truly deserved.

The company has since grown into a thriving operation, with a team of 15, a dedicated office in Belfast, and a client base that stretches across the globe. From Premier League football and Formula 1 to world-class concerts and festivals, Sports Entertainment Tours provides tailored access to the world’s biggest live events. The company is a trusted partner to major corporations across Europe, recognised for its ability to deliver high-quality experiences that match each client’s goals and budget.

Not one to stop at a single success, John also spotted a gap in the market for professional sports team travel. This led to the launch of Sports Pro Travel, now the preferred travel partner for over 20 professional teams across the UK and Ireland. The company specialises in managing seamless travel logistics, allowing athletes and staff to focus entirely on performance.

From modest beginnings in Belfast to building two respected brands in international travel, John Boyde continues to lead with vision, drive, and a dedication to service that sets him apart.