Bethany Ainsley is a corporate wellbeing specialist, coach and entrepreneur. She is CEO of OptiMe and author of Don't Burn Out, Stand Out. For over a decade, Bethany and her team have provided award-winning services that have helped thousands of people improve their health and wellbeing. Their efforts were recognised in 2015 when they were awarded The David Goldman Prize for Innovation for our work in behaviour change. More recently, Bethany was presented with a Director of the Year Award from the Institute of Directors for the development of their employee wellbeing software and services, supporting businesses to achieve enhanced employee wellbeing, happiness, and productivity.