A company’s values today are almost as important as its financial performance, so what can businesses do to ensure their recruitment process is reflecting their ethos – and what part does technology play?

The global ice cream business represents deceptively big business in 2022, while it’s projected to grow incrementally at a CAGR of 2.87% over the next five years through 2027.

Many startups enjoy healthy communications and a robust cultural identity in the early days. Employees form strong bonds and understand their positions and responsibilities in an evolving team. They can see a future for themselves and are invested in the company’s success. It’s exciting stuff.

Startups Magazine had the pleasure of attending Sustainability LIVE earlier this month.

Starting and running a business successfully is not as simple as some people might think. It requires a lot of time, dedication, and effort. You will even have to forget some luxuries just to ensure that your new venture starts on a strong foundation.

The current economic news presents a bleak picture. Whilst COVID lockdowns have eased, businesses and consumers now face inflation levels not seen in a generation as well as rising interest rates. Lucas Arnold, Director Litigation Funding at Harbour explores.

It's no secret that the tech sector has a problem with gender representation. A joint report by Accenture and Girls Who Code suggests the drop-out rate for women in tech is as high as 50%.

Payhawk, the spend management solution with a presence across the UK and Europe, officially launches in the US today. The unicorn has opened an office in New York and is introducing a US credit card to support companies with multiple offices across the UK, Europe, and the US. The US launch is a key part of Payhawk’s expansion strategy, following a record year of growth that has seen its revenue grow 524%, and its employee headcount grow 250%, year to date. 

According to the UK Government, the UK is the sixth largest exporter in the world, with businesses increasingly selling their goods overseas and opening doors to new opportunities. HM Revenue & Customs says the total amount of goods exported in 2021 was £340 billion, an increase of £29.2 billion (9.4%) compared with 2020.

Cyber security and cyber-crime are growing issues for businesses of all shapes and sizes.

As the global demand for energy continues to increase at pace, coupled with the need to accelerate the shift to renewables as the primary energy source to help mitigate climate change, the need for tech solutions to help businesses and individual citizens to measure their energy use and emissions, and take action to reduce both, has never been higher.

Having a timeless and unique logo is essential for branding and marketing. It is important to focus on creating a brand design that conveys the message immediately and reflects your company values. This is where you need to consider all the factors such as budget, marketing channels and goals carefully. At the end, it’s crucial to decide on an option that helps gets the best results within a given time.

A study of 2.7 million startups in the US showed that a founder aged 50 years old was almost twice as likely to enjoy business success than one aged 30. The research also revealed that the average age of a founder of a fast growth tech startup is much older than we might think, at 45.

Esther Cain is Head of PR, Influencer and Events for Made4 Vitamins. With over ten years of extensive and varied experience both in-house and agency for fashion and lifestyle brands as well as the public sector. Here, she breaks down some of the factors impacting the health of Brits choosing to work from home.

Here I explore 10 mistakes marketers are making in 2022.

The recent surge in economic activity brought on by an end to pandemic restrictions has been dampened somewhat by the Russia-Ukraine conflict, rising energy prices and rampant inflation.

Customer support is essential to each and every business, no matter how big or small.

From the metaverse to Web3, there's been a lot of talk about how new technology trends will impact consumer behaviour and how businesses should prepare ahead of time. It’s all nice and swell to be ahead of the curve but the reality is that the future is still… in the future.

When it comes to task delegation and division of labour, you’ve probably heard the cliché, “two heads are better than one” more times than you care to count. According to McKinsey, gender-diverse and ethnic-diverse companies are more likely to yield profits than their counterparts. But does diversity end at gender and ethnicity?