6 steps to nailing your personal brand as an entrepreneur

It’s 2023 and we are truly living in the digital age and all well aware of the rapid rise of social media. In fact there are over 2.5 billion monthly active Instagram users and TikTok, 30.8 million. With this, entrepreneurs and influencers have become much more aware of personal branding and its importance in building a cohesive online presence. Having a powerful personal brand is critical for both personal and professional growth.

A great personal brand can establish credibility, give you the opportunity to become a thought leader in your industry and give you increased visibility which will help you stand out from the crowd! Which is what we all want, right?!

Here are 6 must do's for female entrepreneurs to help nail your personal brand.

Define your Brand Identity and determine what sets you apart

Defining your brand identity takes reflection. Peeling back the layers of your business and why you started in the first place. It involves research, clarifying your brands mission and vision, core values, defining your target audience, unique selling propositions and tone of voice. Brand identity is the essence of your brand and is the first impression your audience will see and more importantly feel. Your brand is an experience, so think about the emotions you want to create. 

Build a strong online presence utilising your uniqueness

Making sure you have a cohesive website and blog is a great way to showcase your expertise. Optimising all your social media platforms and making sure they are aligned with your brand identity and are cohesive in brand and tone is essential. Engage, engage, engage! Always engage with your audience. Ask thought provoking questions and provide consistent value. Building a strong online presence can take time, effort and consistency but it’s worth it!

Identify your target audience and their mentality

If you don’t know who you are talking to, how do you know what to say? Getting really clear on who your product or service serves is key! Do your research. Conducting market research is a great way to help you understand needs, behaviours and preferences. Analysing your competitors will also help you to determine what works and what doesn’t and you can identify if there are any gaps in the market.

Networking and building lasting relationships on and off line

I love the online space and I’ve met some incredible women on every platform, but you still can’t beat face to face connection. Building these relationships is essential for personal and professional growth. Go to networking events in your area or even host your own. Make yourself available and value their time. Be sincere and authentic and these relationships can sky rocket your success. And as Jim Rohn says, you are the average of the 5 people you spend the most time with.

Create a clear and consistent message that aligns with your brand identity

Identifying your main message is so important as you begin to grow your personal brand. It should be clear and concise and communicate what your brand stands for. To keep a cohesive message across all your branding, utilise a framework of brand voice, tone, and key talking points

Establish thought leadership by sharing your expertise and knowledge

Establishing yourself as a thought leader will help you gain credibility, gain visibility and attract new opportunities. Share what you know! There is nothing more powerful than sharing value with your ideal client. You can utilise speaking opportunities, in person or online enabling you to be seen as the expert. Staying up to date with the latest innovations within your industry will show you are consistently improving your knowledge and expertise.

Is creating a powerful personal brand easy, not at all. Is it worth it? Absolutely.

And remember, you are the only person who can deliver what you know, in the way you do!