With Universal Analytics being completely replaced by Google Analytics 4 (GA4) on the 1st of July 2023, time is running out to make the transition before being thrown in the deep end. Many, like us, have made the switch to GA4 already and are noticing the various mini updates happening ahead of the deadline.

In business, entrepreneurs are often presented with a common misconception, the notion that the key to success is simply a strong idea and a high-quality product. While these certainly remain highly important, consumer values and expectations are evolving. The market is shifting, and when faced with historic levels of competition, it is vital that businesses reassess their approach and focus on evolution to stay ahead of the competition.

As a seven figure entrepreneur, I am passionate about paying it forward for other entrepreneurs… sharing my own story and expertise advice on how to build a passion-led startup on your own terms.

Being part of the LGBTQIA+ community, I know first-hand the unique pressures and challenges that being LGBTQIA+ in the workplace can bring. This is why I am now so dedicated to creating psychologically safe workplaces.

Marketing is essential for any startup that wants to reach and attract customers, build awareness and reputation, and generate sales and revenue. However, marketing can also be challenging and costly, especially for startups that have limited resources and experience.

The pandemic hit many industries in very different ways and insurance is among them. On one hand, COVID-19 brought excessive deaths among policyholders causing claims to reach a staggering $5.5 billion in the first nine months of 2021. On the other hand, insurers jumped in on the digitisation race: the 2020 KPMG CEO Outlook surveyed insurance executives and 85% stated that due to the pandemic, they invested more effort to create a seamless digital customer experience.

With all the ChatGPT talks that have been going around for months now, the Conversational AI industry has experienced a rise of interest from companies and investors alike.

In its exponential rise, artificial intelligence has already proven it can streamline business processes, improve operational efficiencies, and help cut costs. In fact, 68% of large companies have already adopted at least one AI application, followed by 34% of medium sized companies and 15% of SMEs.

Having decided to scale your business and having concluded that the only way to make that happen in a meaningful way is to raise equity funding, there are then some very obvious next questions.  This would include how much exactly do you need to raise and at what valuation, and where is the best place to raise the investment?

It’s very likely you’ll have ideas about new features that you want to add in the next-generation product. These will probably have started forming during the previous development cycle, but – being the self-disciplined entrepreneur you are – you will have resisted the temptation to make changes that could hold up your project and risk delaying market entry.

Revolutionising the landscape industry requires embracing cutting-edge technologies that optimise processes, enhance creativity, and foster seamless collaboration. Tech startups are doing just that, transforming the sector into an environmentally-aware one that understands and exceeds current client expectations.

A wave of credential stuffing, with no attempt to use the accounts. A pause. The accounts are accessed but not leveraged. A pause. Then, a flood of transaction fraud, using either the taken-over accounts or new ones set up with similar personal information. 

The catch: The stages of this process may occur days or weeks apart. And they may not all take place on the same websites.  

In today's digital age, the convergence of e-commerce and live-streaming technology has given birth to a new phenomenon: live e-commerce. This innovative approach to online shopping allows businesses to engage with customers in real-time, providing interactive experiences and seamless purchasing opportunities.

In today's world, businesses are on the lookout for new and innovative ways to stay afloat or ahead of the curve. One of these ways is by embracing Artificial Intelligence (AI). But that raises a few questions.

The UK continues to undergo a prolonged period of economic instability and uncertainty, primarily due to high inflation and interest rates. This has put even greater pressure on cash-strapped startups and small businesses looking to secure funding to test and launch their new products in the current market.

The cost of living crisis - in addition to the uncertainty of the last few years - has had a significant impact on employees’ financial, mental and emotional wellbeing that’s affecting both their professional and personal lives. 57% of UK employees say that the cost of living crisis is negatively impacting their work and over two in five frequently experience burnout.

When starting a new role such as a director or managing director, or even a departmental manager, it is fundamentally important for future success in the role and for the company, that you quickly understand the people and learn their views and perceptions.

More companies than ever expect – and even demand – that employees adopt an entrepreneurial mindset. A close look at current job descriptions reflects this trend: About half of all ads for jobs emphasise that applicants demonstrate an entrepreneurial mindset. The pandemic likely intensified this trend. Samantha Dewalt, Managing Director of the Lehigh@NasdaqCenter, and Anh Dinh, Research Fellow at Lehigh@NasdaqCenter and Head of Accreditation at the University of Hohenheim, discuss what an entrepreneurial mindset is, and how to put it into action.

The cost of an office can feel hard to justify for startups. Commercial rents remain sky-high, and with hybrid work the new norm, vast sums of money are wasted on empty desks. But spending time in the office is invaluable for building company culture and lifting productivity. And with research showing startups with an office presence scale 3.5 times faster than those that operate fully remotely, having a physical space seems like a no-brainer.

Times remain tough for startups. Any opportunity to strengthen the business and to grow is a vital metric to compete on in a challenging economic environment.