Skip to main content

Main navigation

  • Articles
  • Events
  • Podcasts
  • Magazines
LoginSubscribe
LoginSubscribe

Main navigation

  • Articles
  • Events
  • Podcasts
  • Magazines
LoginSubscribe
SUBSCRIBE TO THE NEWSLETTER
Diversity
Features
Funding
HR
Life
Brand
News
Startups
Series
All
ARTICLES IN Brand
How to build your personal brand on social media
Login

How to build your personal brand on social media

Founder accounts are becoming increasingly powerful in how they help propel a brand's success forward. Customers want to know the people behind the business as they make more conscious purchasing decisions, plus they like to learn about products via visual content. In fact, nearly half (44%) of people most like to learn about a new product or service via short video content.

Brand 10 months ago
How effective branding supports your marketing strategy
Login

How effective branding supports your marketing strategy

When you think of branding for your business, you might just think of colours and logos, but it actually extends much further than this. Your brand relates to the entire identity of your business, including its personality, its ethos, and its aims.

Brand 10 months ago
Gen Z = Gen Search: Why brands must prioritise social SEO
Login

Gen Z = Gen Search: Why brands must prioritise social SEO

Nearly 40% of 18-24-year-olds use video platforms like TikTok and YouTube as their primary search engines, according to 2022 data from Google.

Brand 10 months ago
How to communicate with customers in 40+ languages via email without losing your mind
Login

How to communicate with customers in 40+ languages via email without losing your mind

Personalisation is the cardinal rule of email marketing, and localisation is its secret weapon. Speaking to customers in their native tongue – even if they understand English – fosters trust and boosts engagement.

Brand 10 months ago
How your brand identity directly impacts sales, growth, and results
Login

How your brand identity directly impacts sales, growth, and results

Most businesses, no matter their size or sector, face the challenges of standing out from competition and adapting to changing consumer preferences, but many aren’t aware of how central their brand identity is to achieving these goals.

Brand 10 months ago
Trade Marks – myths and reality
Login

Trade Marks – myths and reality

This article discusses 10 misplaced assumptions of using and registering Trade Marks in the UK.

Brand 10 months ago
Why being a small brand isn’t the marketing disadvantage you think it is
Login

Why being a small brand isn’t the marketing disadvantage you think it is

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective for brands with wider availability, further reinforcing the dominance of larger players.

Brand 10 months ago
Press Coverage in Digital Marketing and PR
Login

Press Coverage in Digital Marketing and PR

When it comes to raising awareness of your brand or product, press coverage stands out as a powerful tool for companies aiming to enhance their visibility and credibility.

Brand 10 months ago
What the changing social media landscape means for SMEs
Login

What the changing social media landscape means for SMEs

 In today's digital age, SMEs are the backbone of our economy, driving innovation and providing essential services across various sectors. However, the rapidly evolving social media landscape poses unique challenges, as well as opportunities, for these businesses.

Brand 10 months ago
3/10
Branding at launch: your unsung hero or just another line?
Login

Branding at launch: your unsung hero or just another line?

Everywhere you turn, there's content from ‘brand experts’ arguing the absolute necessity of having a disruptive and unique brand strategy from day zero. But let's take a moment to cut through to what this actually looks like.

Brand 11 months ago
Amazon Ads Research: UK SMBs look to advertising to fuel future growth at home and internationally
Login

Amazon Ads Research: UK SMBs look to advertising to fuel future growth at home and internationally

New research from Amazon Ads revealed that UK SMBs are experiencing significant benefits from advertising, aiding their expansion both domestically and internationally.

Brand 11 months ago
Login

How you can start making the most of first-party data

Google’s phasing out of third-party cookies has left marketers scrambling to tap into the power of first-party data to continue reaching and connecting with audiences.

Brand 11 months ago
Login

Role of content marketing in building brand authority for a new startup

In this competition that grows every day, starting your brand is not enough. You need to strive to build authority in the market to make your brand prominent. Making your business influential helps it stand out from others and shine as a leader among competitors.

Brand 11 months ago
Login

Navigating PR in the startup world: myths and realities

Public Relations is a vital aspect of any organisation's communication strategy, essential for shaping and maintaining a positive image in the eyes of the public.

Brand 11 months ago
Login

Do More with Less: 5 Reasons Freelancers Unlock Powerful PR for Startups

The freelance revolution cuts across every industry, shattering the once-impenetrable walls of corporate hierarchy. From software gurus to PR ninjas, even executive leadership, a vast pool of independent contractors – not employees – now fulfil every imaginable role across companies.

Brand 11 months ago
Login

Real Stories, Real Customers: Leveraging User Content for Growth

With 90% of customers choosing products based on recommendations, leveraging your existing customer base is a powerful way to attract new clients and grow your business. Encouraging customers to share their stories about your products or services helps to build a genuine image, which, in turn, draws in new leads.

Brand 11 months ago
Login

How to develop a marketing strategy for a startup

Developing a marketing strategy for a brand-new business takes time and careful planning but the investment you make now in terms of time out of your day can lead to a strong foundation from which to grow.

Brand 11 months ago
Login

New ways for small businesses to boost and avoid Apple service fees

Businesses with limited resources have found tremendous value in advertising through boosted posts to find new customers and have been utilising them for many years. In fact, nearly all boosted post users are small businesses.

Brand 11 months ago
Login

Are you getting the most from your influencer marketing budget?

According to Statista, the influencer marketing industry will reach a value of $24 billion by the end of 2024.

Brand 11 months ago
Login

Building the bigger picture: data engineering in marketing

Chances are that you’ve heard the phrase ‘data-driven marketing’ – but what does it really mean?

Brand 11 months ago

Pagination

  • « « First
  • ‹ ‹‹
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • …
  • › ››
  • » Last »

Subscribe

logo

Get in Touch

  • Tell us about your startup
  • Advertising/Marketing Enquiry
  • Partnership Enquiry

Contact Us

Footer Menu 1

  • Articles
    • Brand
    • Diversity
    • Features
    • Funding
    • HR
    • Life
    • News
    • Series
    • Startups

Footer Menu 2

  • Events
    • All Events
  • Podcasts
    • All Podcasts

Footer Menu 3

  • About
    • Privacy Policy
    • Terms & Conditions
  • Media Kit
    • Download

Footer Menu 4

  • Follow Us
    • LinkedIn
    • Twitter
    • YouTube
  • Archive
    • All Issues
  • Privacy Policy
  • Terms & Conditions

Startups Magazine. All rights reserved. c 2019. Company number is: 06755141