Founder accounts are becoming increasingly powerful in how they help propel a brand's success forward. Customers want to know the people behind the business as they make more conscious purchasing decisions, plus they like to learn about products via visual content. In fact, nearly half (44%) of people most like to learn about a new product or service via short video content.

When you think of branding for your business, you might just think of colours and logos, but it actually extends much further than this. Your brand relates to the entire identity of your business, including its personality, its ethos, and its aims.

Nearly 40% of 18-24-year-olds use video platforms like TikTok and YouTube as their primary search engines, according to 2022 data from Google.

Personalisation is the cardinal rule of email marketing, and localisation is its secret weapon. Speaking to customers in their native tongue – even if they understand English – fosters trust and boosts engagement.

Most businesses, no matter their size or sector, face the challenges of standing out from competition and adapting to changing consumer preferences, but many aren’t aware of how central their brand identity is to achieving these goals.

This article discusses 10 misplaced assumptions of using and registering Trade Marks in the UK.

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective for brands with wider availability, further reinforcing the dominance of larger players.

When it comes to raising awareness of your brand or product, press coverage stands out as a powerful tool for companies aiming to enhance their visibility and credibility.

 In today's digital age, SMEs are the backbone of our economy, driving innovation and providing essential services across various sectors. However, the rapidly evolving social media landscape poses unique challenges, as well as opportunities, for these businesses.

Everywhere you turn, there's content from ‘brand experts’ arguing the absolute necessity of having a disruptive and unique brand strategy from day zero. But let's take a moment to cut through to what this actually looks like.

New research from Amazon Ads revealed that UK SMBs are experiencing significant benefits from advertising, aiding their expansion both domestically and internationally.

Google’s phasing out of third-party cookies has left marketers scrambling to tap into the power of first-party data to continue reaching and connecting with audiences.

In this competition that grows every day, starting your brand is not enough. You need to strive to build authority in the market to make your brand prominent. Making your business influential helps it stand out from others and shine as a leader among competitors.

Public Relations is a vital aspect of any organisation's communication strategy, essential for shaping and maintaining a positive image in the eyes of the public.

The freelance revolution cuts across every industry, shattering the once-impenetrable walls of corporate hierarchy. From software gurus to PR ninjas, even executive leadership, a vast pool of independent contractors – not employees – now fulfil every imaginable role across companies.

With 90% of customers choosing products based on recommendations, leveraging your existing customer base is a powerful way to attract new clients and grow your business. Encouraging customers to share their stories about your products or services helps to build a genuine image, which, in turn, draws in new leads.

Developing a marketing strategy for a brand-new business takes time and careful planning but the investment you make now in terms of time out of your day can lead to a strong foundation from which to grow.

Businesses with limited resources have found tremendous value in advertising through boosted posts to find new customers and have been utilising them for many years. In fact, nearly all boosted post users are small businesses.

According to Statista, the influencer marketing industry will reach a value of $24 billion by the end of 2024.

Chances are that you’ve heard the phrase ‘data-driven marketing’ – but what does it really mean?