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ARTICLES IN Brand
How a startup can incorporate bold branding to create real change
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How a startup can incorporate bold branding to create real change

In 2016, I became an accidental founder. Driven by a deep frustration with how diversity was often discussed in binary terms, focusing solely on gender, I started Other Box to address the conversation in a way that was more intersectional and reflective of people like me – a South Asian woman of colour from a working-class background. I wasn't planning to build a business, but I felt compelled to create a space where the voices of marginalised communities could be heard and valued.

Brand 10 months ago
The Evolution of Native Advertising: A Startup’s Guide to Driving Growth
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The Evolution of Native Advertising: A Startup’s Guide to Driving Growth

Native advertising is not just for established giants; it’s a powerful tool for startups looking to make a significant impact. Originating from a 1910 Cadillac advertorial in The Saturday Evening Post, native advertising has grown into a sophisticated strategy used by top brands like Michelin, Mercedes, Land Rover, Nestlé and Red Bull.

Brand 10 months ago
How to identify your USP as a newly formed business
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How to identify your USP as a newly formed business

An effective USP is essential for businesses to differentiate themselves from competitors while attracting potential customers and investors. However, determining what makes your startup stand out can be challenging, especially in a crowded marketplace. Nevertheless, a few key strategies can help you create a USP that captures your business perfectly.

Brand 10 months ago
Challenges to gaining a full 360 view of marketing ROI
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Challenges to gaining a full 360 view of marketing ROI

With so many ways to reach audiences through digital marketing channels, whether it be pay-per-click advertising, social media, or search engine optimisation, it can be difficult for businesses to gauge precisely how effective their various marketing efforts actually are.

Brand 10 months ago
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5 mistakes all startups make when trying to nail their messaging

In the competitive world of startups, conveying a clear and compelling message is crucial for success. Yet, many startups stumble over common pitfalls that can dilute their message and hinder their growth.

Brand 10 months ago
4 tips to set aside a marketing budget as a startup
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4 tips to set aside a marketing budget as a startup

Modern marketing entails numerous expenses, even for bootstrapped startups requiring tools and services for tasks beyond their immediate capabilities.

Brand 10 months ago
How small businesses can harness the summer of sport
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How small businesses can harness the summer of sport

Marketing to consumers during major sporting events can be challenging. Not only is the competition between official sponsors, but a sizable portion of large businesses are tapping into opportunities around them too.

Brand 11 months ago
How to keep up with social media trends and make them work for your business
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How to keep up with social media trends and make them work for your business

Social media is one of the leading ways that small businesses can generate customers and sales. In fact, recent research revealed that over a quarter (28%) of small businesses in the UK now generate more sales from social media than from any other channel, including e-commerce and bricks-and-mortar stores.

Brand 11 months ago
How to build your personal brand on social media
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How to build your personal brand on social media

Founder accounts are becoming increasingly powerful in how they help propel a brand's success forward. Customers want to know the people behind the business as they make more conscious purchasing decisions, plus they like to learn about products via visual content. In fact, nearly half (44%) of people most like to learn about a new product or service via short video content.

Brand 11 months ago
How effective branding supports your marketing strategy
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How effective branding supports your marketing strategy

When you think of branding for your business, you might just think of colours and logos, but it actually extends much further than this. Your brand relates to the entire identity of your business, including its personality, its ethos, and its aims.

Brand 11 months ago
Gen Z = Gen Search: Why brands must prioritise social SEO
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Gen Z = Gen Search: Why brands must prioritise social SEO

Nearly 40% of 18-24-year-olds use video platforms like TikTok and YouTube as their primary search engines, according to 2022 data from Google.

Brand 11 months ago
How to communicate with customers in 40+ languages via email without losing your mind
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How to communicate with customers in 40+ languages via email without losing your mind

Personalisation is the cardinal rule of email marketing, and localisation is its secret weapon. Speaking to customers in their native tongue – even if they understand English – fosters trust and boosts engagement.

Brand 11 months ago
How your brand identity directly impacts sales, growth, and results
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How your brand identity directly impacts sales, growth, and results

Most businesses, no matter their size or sector, face the challenges of standing out from competition and adapting to changing consumer preferences, but many aren’t aware of how central their brand identity is to achieving these goals.

Brand 11 months ago
Trade Marks – myths and reality
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Trade Marks – myths and reality

This article discusses 10 misplaced assumptions of using and registering Trade Marks in the UK.

Brand 11 months ago
Why being a small brand isn’t the marketing disadvantage you think it is
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Why being a small brand isn’t the marketing disadvantage you think it is

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective for brands with wider availability, further reinforcing the dominance of larger players.

Brand 11 months ago
Press Coverage in Digital Marketing and PR
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Press Coverage in Digital Marketing and PR

When it comes to raising awareness of your brand or product, press coverage stands out as a powerful tool for companies aiming to enhance their visibility and credibility.

Brand 11 months ago
What the changing social media landscape means for SMEs
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What the changing social media landscape means for SMEs

 In today's digital age, SMEs are the backbone of our economy, driving innovation and providing essential services across various sectors. However, the rapidly evolving social media landscape poses unique challenges, as well as opportunities, for these businesses.

Brand 11 months ago
3/10
Branding at launch: your unsung hero or just another line?
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Branding at launch: your unsung hero or just another line?

Everywhere you turn, there's content from ‘brand experts’ arguing the absolute necessity of having a disruptive and unique brand strategy from day zero. But let's take a moment to cut through to what this actually looks like.

Brand 11 months ago
Amazon Ads Research: UK SMBs look to advertising to fuel future growth at home and internationally
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Amazon Ads Research: UK SMBs look to advertising to fuel future growth at home and internationally

New research from Amazon Ads revealed that UK SMBs are experiencing significant benefits from advertising, aiding their expansion both domestically and internationally.

Brand 11 months ago
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How you can start making the most of first-party data

Google’s phasing out of third-party cookies has left marketers scrambling to tap into the power of first-party data to continue reaching and connecting with audiences.

Brand 1 year ago

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