It may seem a bit late in the day to be writing about ‘brand purpose’ – tons of inspiring thinkers, brand gurus and marketers have done that already. It’s over a decade since Simon Sinek’s inspiring golden circle diagram and David Hieatt’s Do Purpose book. Yet, what they say about having an underlying ‘why’ or ‘cause’ holds true – it’s compelling because it’s so ludicrously simple.
Despite challenging and uncertain times in the form of political and economic instability, entrepreneurs launch new businesses every day. Fortune favours the bold, right? So, where there’s uncertainty lies opportunity.
