Torsten Schäfer

Torsten Schäfer is the Managing Director of Pattern’s European business. He is responsible for revenue and profitability growth of the territory covering all departments of the business in the region (including our two offices in London and Munich and two warehouses in Wroclaw and Northampton). Torsten has considerable expertise in ecommerce and consulting. Prior to joining Pattern, he spent 10 years at Amazon retaining senior positions in category management, and driving strategic programs in which he was responsible for the analysis of profitability, sales, and operational metrics, as well as launching and positioning new and existing brands on the marketplace. Torsten began his career as a consultant for Accenture, developing his skills in data analysis and strategy consulting. He has an MBA in Technical Business Administration from the University of Stuttgart.

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Maintaining control over your small business’s brand in the digital age

Today’s digital landscape provides a fertile ground teeming with opportunities for small businesses to grow by reaching global audiences through online platforms. Emerging platforms, such as TikTok shop, are especially lucrative, with SMEs on the platform contributing £1.63 billion to UK GDP in 2022.