In the world of startups, scaling and sustainability are made to feel like opposites. You may have started with the best intentions, but as businesses grow it gets harder to ensure high ethical standards are met, particularly when faced with outdated industry practices and the pressure to keep down costs. The company values you wrote at your kitchen table start looking more like suggestions than rules to live by, and growth and greenness feel diametrically opposed. Sustainability just seems like a sacrifice you’ll have to make on the altar of profit and progress.