Articles by Sophie Turton | Startups Magazine

Sophie Turton

Sophie Turton is a communications expert and the co-founder of The Joyful, a brand and marketing consultancy and training platform for movers, shakers and change makers. She’s passionate about the power of business to create positive change.

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How to use your marketing as a force for good

In the wake of the COVID-19 pandemic, purpose in business matters more than ever. With increasing global pressures, businesses have: “An opportunity, and an obligation, to engage in the urgent needs of our planet” (Mckinsey 2020).