Articles by Sophie Lutman | Startups Magazine

Sophie Lutman

Sophie Lutman is the Executive Creative Director, EMEA, at global brand specialists, Siegel+Gale. Sophie brings 25 years of creativity to Siegel+Gale’s worldwide clients. A lot has changed in that time, but the power of a great idea continues to excite and inspire her. Having previously worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, Sophie’s expertise lies in brand experience creation and uncovering simple ideas that are scalable, universal and enduring.

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Uncovering your visual identity: Simply standing out from the crowd

Did you know it takes less than 0.1 seconds for people to form a judgment of a face they are shown in a picture? It’s no surprise when we consider how much information people need to process in today’s society. However, this creates a problem for organisations.