Salima Vellani

Salima Vellani is the founder and CEO of KBox global and Absurd Bird. A fascinating mix of business acumen and foodie passion, Salima used her background in strategy consulting and corporate finance to move into the restaurant space over 10 years ago and has since been a serial founder in the F&B industry. She has co-founded, invested in, opened and advised several internationally acclaimed high-end lifestyle brands including the restaurant group Bagatelle International, which as co-founder, she has helped establish 10 locations globally.

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Pivoting in a pandemic: a new business buzz word or a necessity that’s here to stay?

Pivoting. Along with ‘unprecedented’, ‘lockdown’ and ‘the new normal’, it’s become somewhat of a buzzword over the last 12 months – and in the conversations I have among my business contacts, partners and stakeholders, rarely a day goes by where I don’t hear it used in one way or another.

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