Reshma Jobanputra

Reshma is a sales and marketing coach, she is passionate about helping the self-employed, solopreneurs and microbusiness create businesses that not only personally fulfilling but also financially rewarding. She uses her 15+ years of entrepreneurial experience along with her formal qualifications (MBA Entrepreneurship) to help her clients accelerate their income. As well as a coach, she is an accomplished speaker and is invited to give talks about the subjects of sales and marketing at many different venues. She says that her work gives her a deep sense of joy because she helps her clients do what they love every day.

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The three ways to identify your ideal client

Identifying your ideal client is one of the most difficult things, and yet the most important thing to do for your business. Before I start going into the how, let us spend a few minutes thinking about the why. Why does everybody bang on and on about this ideal client business!? Believe me I used to feel the same way. Then one day it clicked into place.