Rachel Eleza

Rachel Eleza is a marketing director at Upsuite and a writer for different websites. She loves reading and travelling. She is an ambitious woman and a hard-worker. When she’s not writing, she’s usually baking up a storm or trying to find new ways to get inspired.

48 Articles Published | Follow:
How Business Owners Can Market Amidst COVID-19

COVID-19 has made history by affecting each industry in the world. From the lockdown that caused the closure of businesses to people adapting to work from home, there is a need to identify strategies of how businesses will be run going forward. The pandemic has disrupted how people socialise as well as their shopping patterns. To adapt to this new normal, business owners have to make significant adjustments to reach out to their customers or less they risk failure.

Teamwork vs Individual Work: Which one is better?
Teamwork vs Individual Work: Which one is better?

Teamwork involves people working together to complete a task or achieve a particular common goal. In any organisation, a team works to maximise effectiveness in the company and raise the morale, creativity, planning, efficiency, initiative as well as learning.

How Fostering Collaboration Can Boost Innovation

Collaboration involves people working together to attain a particular goal or to complete an allocated task. Some of the greatest ideas are born through this process. When you think about innovation, it is a collection of ideas either from the past or present.

7 Steps to Building a Business Selling Online Course

People are now more eager to learn than ever. And what better place to find this knowledge than in the most convenient of places – the online platform. Businesses and individuals alike understand this demand and are coming out in great numbers in a bid to satisfy this growing need.

5 reasons to work with a career and business coach

Many business people and career professionals are consulting business and career coaches these days. One of the reasons why this trend is gaining prevalence is because just like in the normal world, people in the business world need a shoulder to lean on whenever the going gets tough.

Clever Ways to Market Your Business Abroad

Tailoring your marketing efforts to a global audience can be a perfect chance to expand your business and reach prospective clients that may not otherwise learn about your products or services. Targeting a global audience, however, requires having an in-depth understanding of regional laws, cultures, and purchasing behaviours. Here are four clever ways to market your business abroad.

Five ways small businesses can boost employee morale

Boosting employee morale is one of the most crucial topics that every leader should consider when finding ways to steer their small businesses to grow exponentially.  Low morale can result in poor cooperation, low productivity, and augmented turnover. Several studies have demonstrated that focusing on enhancing morale in the workplace can have a tremendous impact on a company’s growth.

How to build an innovative brand

In this era where life is fast-paced, customers’ demand and needs keep changing at a rapid rate. If your company is to consistently meet these needs, then it must be equipped to keep changing as the market dictates. In addition, competition is tough, and others are waiting to take advantage of where you are slacking off. If you are to survive the competition, remaining innovative is the only survival tactic. In fact, you should always anticipate future demands and work towards meeting them. That way, you stay a step ahead of the competition.