After a few years of turmoil for businesses and individuals alike, the world is finally starting to look a little more stable. And business owners feel that way, too; in our 2025 survey, an overwhelming 96% of business owners said they felt optimistic about their business succeeding in 2025. By contrast, just 77% said the same the previous year. This is likely due to the formation of a new government, decreased stress, and feeling more prepared to embrace AI.



