Mi Elfverson

Mi launched The Vlog Academy to share her expertise with business owners and organisations, helping them to increase their online visibility and communicate with confidence via video. She soon saw that women needed their own support platform as they had different questions, different fears and different needs. This prompted her to launch Eye Storm, an online programme, teaching women how to use smartphone video to become more visible online and be seen as the go-to expert in their field.

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Five top tips for using equipment correctly

Over the last few years, I’ve been teaching business owners and their staff to set up a few simple pieces of equipment to film their own smartphone videos and get comfortable in front of the camera.