Articles by Lindsay Forster | Startups Magazine

Lindsay Forster

Lindsay joined Shepper as CEO in 2020 following over 20 years’ experience in the financial sectors and has since driven a period of rapid growth, making Shepper one of the fastest-growing apps in the UK. Forster has worked alongside a number of companies to produce creative and impactful analysis and strategy to drive actionable decision-making and results. Previously Lindsay has held leadership positions including Chief Marketing Officer at Friends Life and Towergate Insurance, and Marketing Director for both the Insurance and Commercial Banking divisions of Lloyds Banking Group. Forster also spent more than five years as CMO and Director of Global Partnerships at Aviva.

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The Changing Face of Data collection

Data has come to dominate many aspects of our lives, with Big Tech companies tracking almost everything we do online or on our phones. It is estimated that by 2025 we will have created nearly 200 zettabytes worth of data as more and more devices record more and more information. That is an unimaginably large amount of data. A zettabyte is one sextillion (one followed by 21 zeros) bytes. The Bible is just four million bytes.