Articles by Kelly Mackenzie | Startups Magazine

Kelly Mackenzie

Over 5 years ago, Kelly founded White Bear with the goal of creating beautiful branding with attitude and effective results. White Bear are a London and Dublin based Branding Agency that specialises in creating smashing brands with stickiness for high growth startups, helping them scale for investment and growth. We work with businesses across multiple sectors and our clients have secured investment in the tens of millions, as well as significant double-digit growth.

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Branding advice for future unicorns

The founders, marketers, brand managers, whoevers, who remember to think long term in times of crisis will be the ones who come out above the rest once things settle. We’ve been seeing this theory plastered all over our Linkedin feeds recently.