Trade shows, trade fairs or exhibitions – whatever your preferred term – the format is not to every business owners’ taste and in many cases get a bad rap. However, some of the biggest entrepreneurs including Phil ‘Shoe Dog’ Knight, founder of Nike, and Patagonia’s owner Yvon Chouinard, relate pivotal points in their businesses having taken place at B2B trade shows.
One of the most useful things any startup business owner can do is to attend as many relevant networking events as possible. Events allow industry movers and shakers to meet, mingle and explore new business connections, innovations and opportunities – which is of enormous value.
