Articles by Karl Wikström | Startups Magazine

Karl Wikström

Karl Wikström is a senior strategist and occasional copywriter at Åkestam Holst, AdWeek's International Agency of the Year 2017 and ADC's Boutique Agency of The Year 2018, and has spent more than a decade championing creative strategy at agencies like Lowe Brindfors, DDB Stockholm, Volt, TBWA Stockholm and now Åkestam Holst. Wikstrom is one of the architects of Åkestam Holst’s new vision and rebranding, and is the agency's representative in Google’s global creative council. His name has through the years shown up in the small print at the bottom of credit lists for various golden lions, cubes, pencils, eggs and notably a Grand Prix. He lives with his wife, French bulldog and two cats in Stockholm

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Why showing your ethics doesn’t have to be risky

Ethics and business aren’t always easy bedfellows in a crisis. Now, more than ever, in order to survive, most businesses need to be risk averse and fret primarily about the bottom line.