Articles by Jess MacIntyre | Startups Magazine

Jess MacIntyre

With 12 years in the advertising world under her belt alongside a CIM qualification, Jess has spent her career working on some ground-breaking marketing projects for ad-tech startups, media businesses and clients such as Heineken and Pernod Ricard. In 2016 Jess co-founded Mac&Moore, established to provide a plug-in marketing function to start-ups. They also provide women with what they need to succeed in the current business landscape by offering community, conversation, practical support and mentoring. Beyond the 9-5 she has taken part in various charitable projects including volunteering at the FCancer Project and You Make It as a mentor.

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Who are you Talking to? How to Engage your Target Audience in the Right Way

Sounds like a simple question, doesn’t it? And yet a fundamental lack of understanding in who your customer is, where to find them and what they think or feel is often one of the most common mistakes businesses can’t afford to make, but do.