Jan Larsson

Jan Larsson is CEO of Business Sweden, where he leads the organisation's work supporting Swedish companies to grow internationally and helping international businesses invest and expand in Sweden. Appointed CEO in May 2021, Jan brings extensive leadership experience across business, education and communications. Prior to joining Business Sweden, he was CEO of YrkesAkademin, where he led a national vocational education and training business, and Chief Communications Officer at Handelsbanken. Jan is passionate about international trade, business growth and strengthening Sweden's global competitiveness. Through his work at Business Sweden, he champions Swedish innovation, international partnerships and new opportunities for businesses across global markets, with a particular focus on helping companies navigate emerging markets and build successful international relationships.