Getting your business the attention it needs to thrive can be a daunting task.
You’ve set your business up, you’re doing something really quite different and exciting, and the website looks great. What’s more, you’ve even acquired some customers quite early on thanks to your solid network. But, in an attempt to reach wider audiences, you attempted a PR push and it got you… nothing. Zilch. No coverage whatsoever. (Unless of course you were willing to pay £250 for a publication to print it but then who wants to do that?!)
When you’re keen to win more customers, you turn to marketing. And more often than not, you look at advertising, PR, or anything else that you think that will make a change quickly.
