Elina Räsänen

Elina Räsänen is an experienced marketer with a background in building and executing effective go-to-market strategies for leading companies within the digital industries. At Holvi, her primary focus is both leading a talented team of marketers as well as building and executing its marketing strategy for rapid growth across Europe through a marketing mix of advertising, PR, content and partner marketing, community and offline marketing. Her previous industry experience has been gained in gaming, digital advertising, SaaS and mobile technology, during which she worked internationally in the UK, Germany, Switzerland, Spain, Chile and Argentina, with a strong focus in global expansion of startups and SMEs through digital sales and marketing. 

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Plugging the gender divide in fintech

Despite constantly evolving, women are still under-represented in the tech sector – a problem even more acute in fintech, which is typically male-dominated. But as a woman with an eye on fintech markets across Europe, here’s how we can tackle the issue.