Kindness – a word used so frequently. Social media feeds are covered in quotes including: “In a world where you can be anything, be kind” and many more. Especially now, given our current Corona-climate, we’ve all realised the power of kindness.  

Right now we are in uncharted territory. COVID-19 is here, we don’t know how long for, and it is affecting so many people in so many different ways. Everyone is feeling different things and everyone has different circumstances. You are not others, others are not you.

As a startup there is probably a high possibility you are not currently doing what you planned to do when you were child. ‘When I grow up I want to create my own business’ isn’t heard as often as policeman, astronaut or pilot we surely all have to agree.