David Abrahamovitch

David Abrahamovitch is the CEO and Founder of Grind. Since opening in Shoreditch in 2011, Grind has grown across London with cafés and a coffee roastery. When David was forced to close his cafés during lockdown, he took Grind online. Since then, Grind has helped hundreds of thousands of people make better, more sustainable coffee at home. Grind makes compostable coffee pods for Nespresso machines, which break down in your compost or food waste bin faster than a banana peel. All of the coffee in them is organic and ethically sourced from sustainable farms around the world.

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High street to home: Becoming a booming e-commerce store during the pandemic

Nothing could have prepared businesses for the global pandemic and my business, Grind – like many others – was hit hard as a result of multiple UK lockdowns. The pandemic shuttered or restricted trade in our central London cafes and restaurants for most of 2020 and 2021, forcing us initially to furlough the vast majority of our 300 strong team, and axe plans for future openings.

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