Dan Sainsbury

Dan Sainsbury is the leading sales psychologist in UK, working with VP Sales in tech companies to ensure they and their teams exceed their commercial targets.

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The Seniority Problem With SDRs and outreach in startups

The typical anatomy of a sales team in a modern tech company is that of Sales Development Representative (SDR) as the front line sales person. The ‘warmed-up’ lead then gets handed over to a more senior AE (Account Executive) to close.