Jeremy Hunt’s pledge in last week’s Autumn Statement to make the UK the “world’s next Silicon Valley” was music to the ears of those involved in Britain’s thriving technology community. It is a laudable ambition, but as everyone working in UK tech knows, the foundations that can turn it into a reality were laid many years ago.
The backlash against the recent decision by OnlyFans to ban content depicting ‘sexually explicit conduct’ from its platform – and its subsequent U-turn in the face of that backlash – can serve as an important lesson for startups in how (and how not) to communicate news around big business decisions that might impact their customer base.