Caroline Canty

Caroline Canty is founder of Craft Coaching and a former journalist turned business growth strategist who specialises in helping B2B tech and digital leaders scale sustainably. With a background spanning sales, marketing and brand within high-ticket digital and technology environments, she has worked with hundreds of leaders and teams to improve performance, decision-making and commercial outcomes. Her work focuses on the link between leadership behaviour, stress and business growth. Caroline helps organisations move away from reactive, cortisol-fuelled decision making and towards what she calls “brain-based growth” - aligning strategy, mindset and execution so teams can scale without burnout, bottlenecks or short-term thinking. She works with founders, leadership teams and scaling businesses to strengthen strategy, empower teams and build the internal infrastructure needed for long-term, sustainable growth. Caroline is also a well-known keynote speaker and workshop facilitator, having spoken at the likes of Women in Tech, Manchester Tech Festival and Female Founders’ Empower Event.