New regulations for more sustainability in the European Union: on 10 February 2021, the EU adopted a tightened version of the Circular Economy Action Plan. Among other things, this plan deals particularly with the top of the sustainability chain, more specifically with specifications for a more sustainable product design. Bennet Barth, Program Director RESPOND at the BMW Foundation Herbert Quandt, explains what startup founders should look out for if they want to make their products more sustainable.