Ben Hookway

Ben Hookway is the CEO of Relative Insight and who took the company from a university spin-out to a high scale platform used by leading customer focused organisations such as Sky, RG/Aand Formula 1. With over 20 years’ experience in the early stage technology market, Ben has founded, funded and exited companies. He spent six years in the US and has had extensive experience in China, South Korea and Taiwan with startups and $1bn corporations. An innovator in language analytics, Relative Insight helps brands effectively engage with their customers by deeply understanding how different audiences speak.