Startups
Growth is often the number one priority for any startup. With growth comes revenue and with revenue should come profit, eventually. However, growth is all about finding the sweet spot – too much, too quickly and your startup could be left short of resources or without the proper structure in place to support your expansion. Too slow and your business could face stagnation and lose the race to turn profitable. The sweet spot is what’s known as sustainable growth – the rate at which your resources, structure and systems can support growth without risking the quality of your product or service, or operations as a whole. Below we’ll explore some of the areas of your startup that you should be focusing on to help generate sustainable growth.
The last decade has seen a huge boom in the global startup ecosystem, with digital and tech startups driving innovation across every industry imaginable. Last year, VC investment in startups hit an all-time high, almost doubling to reach $621 billion globally and shatter historic funding records. In recent years, the UK has created more tech unicorns than any other country except the US and China. Following a turbulent couple of years, post-pandemic investor confidence in startups seemed to have skyrocketed, and it seemed the startup sector was on the path to an unprecedented recovery.
Darren Goode, former President and Global Chief Marketing Officer at Elvie, is taking up a new role as a leading Advisor at femtech startup Béa Fertility. Darren led Elvie to become a global healthtech brand with revenues exceeding $26m. He now joins Béa as the team gears up to bring its hotly anticipated fertility device to market.
Spathios is an online marketplace that connects professionals and businesses with great creative spaces. The startup provides its users access to locations for events, meetings and filming studios via its online booking marketplace. Founded by Pol Hevia and Joaquim Tresserra in Barcelona, the startup has now more than 2,500 spaces across Spain and 400 in London.
When COVID-19 brought the globe to a standstill, it was the growth of online payment solutions that kept the lights on, and the money flowing, when much of the world was closed. We are all still coming to terms with both the human and financial costs of the pandemic and subsequent restrictions. Life has, in many ways, returned to a “new normal.” Businesses have, for the most part, reopened their doors and many of the restrictions on travel have been lifted. However, many aspects of day-to-day life have changed permanently – one of those being payments
It’s safe to say that the internet has had a significant impact on the way businesses operate. Back then, marketing efforts focused on traditional channels like print, TV, and radio. With the advent of the internet, businesses have had to adapt their strategies to keep up with the times. These days, digital marketing services are one of the most effective ways to reach potential customers. And as we move into the future, digital marketing will likely become more critical.













