Startups
Whether you’re getting your nails done, having your hair recoloured or taking a waxing strip to your brows, the beauty industry isn’t short on treatments. In fact, it’s a booming industry that is growing with each year. In 2022, the industry has been valued at an eye-watering £395.7 billion. And everyone’s getting a slice of the well-groomed pie.
This issue we’re delving into Scotland’s astonishingly beautiful capital city, Edinburgh. Well known for its dramatic cityscape, historical charm, stunning architecture and infamous Edinburgh Fringe Festival, Edinburgh is also an up-and-coming startup hotspot. Let’s delve in as to why the city is predicted to become the UK’s next technology hub.
Matt is no stranger to building successful companies and developing national brands. Before hitting 40 years of age, he’d created, grown and sold a multi-million-pound marketing company, picking up the Great British NatWest Entrepreneur Of The Year award three years in a row along the way. Not afraid to take on a new challenge, Matt set his sights on tackling the male skincare industry head on, with the launch of MESOA For Men. We caught up with Matt to learn more about him and the journey.
Building on its record-breaking Series B investment, SEON has hired Matt Davies, formerly VP of Customer Marketing at Splunk as its new Chief Marketing Officer in a move that highlights the company’s marketing-first approach to business development. We caught up with Matt to learn more about his journey and his new role.















