Having a timeless and unique logo is essential for branding and marketing. It is important to focus on creating a brand design that conveys the message immediately and reflects your company values. This is where you need to consider all the factors such as budget, marketing channels and goals carefully. At the end, it’s crucial to decide on an option that helps gets the best results within a given time.
‘Debt’ is a loaded word in the world of business that has few positive connotations. It smacks of always playing catch-up, constantly being on the back foot and receiving calls from financial institutions that are polite but firm and extremely insistent that money is owed and that the calls won’t stop until it’s paid back along with any interest owed.
As the global demand for energy continues to increase at pace, coupled with the need to accelerate the shift to renewables as the primary energy source to help mitigate climate change, the need for tech solutions to help businesses and individual citizens to measure their energy use and emissions, and take action to reduce both, has never been higher.
It’s safe to say that the internet has had a significant impact on the way businesses operate. Back then, marketing efforts focused on traditional channels like print, TV, and radio. With the advent of the internet, businesses have had to adapt their strategies to keep up with the times. These days, digital marketing services are one of the most effective ways to reach potential customers. And as we move into the future, digital marketing will likely become more critical.
Many companies find themselves in the midst of change now. The post-Covid economy and other megatrends are creating new business models and transforming industries and offerings at a rapid pace. When faced with change, some companies stubbornly maintain their paths, while others embrace it and seek to evolve.
When it comes to task delegation and division of labour, you’ve probably heard the cliché, “two heads are better than one” more times than you care to count. According to McKinsey, gender-diverse and ethnic-diverse companies are more likely to yield profits than their counterparts. But does diversity end at gender and ethnicity?
Even before the pandemic, purpose-centred businesses were beginning to see how they could marry their ambition for profit alongside their environmental, social and governance targets. The pandemic lockdown stopped most people from travelling and helped to develop other methods of meeting clients such as Zoom.
Esther Cain is Head of PR, Influencer and Events for Made4 Vitamins. With over ten years of extensive and varied experience both in-house and agency for fashion and lifestyle brands as well as the public sector. Here, she breaks down some of the factors impacting the health of Brits choosing to work from home.











