Smell has the power to invoke memories, arouse emotion, and alert our evolutionary instincts to warn us of danger. Such a sense, therefore, has real potential to tap into something very tangible for consumers. Yet, during the virtual reality (VR) craze that has come over the consumer and even business market, smell has remained largely untapped. We’ve, for instance, heard fuss about a VR treadmill to incorporate further immersion into the realm, but not seen the same for smell… until now.
Fashion and its supply chain is the third largest polluting industry. It emits 10% of global greenhouse gas emissions, releasing 1.2 billion tonnes of carbon dioxide per year, more than the shipping and aviation industry combined. Yet unlike say the oil industry, fashion is one sphere where consumers can exercise a greater level of control in their interactions with it. Whering was created to highlight that control.
We are at the beginning of a technological renaissance that will see many of us shifting away from the limitations of a 2D screen and moving into a 3D world. Immersive technology is here, and it will change all of our lives, just like the internet did 20 years ago. This is the concept of Metaverse and virtual and augmented reality (VR and AR).
Bird, the startup focusing on eco-friendly electric transportation, has filed for Chapter 11 bankruptcy. In a press release, the company “announced its entry into a financial restructuring process aimed at strengthening its balance sheet and better positioning the company for long-term, sustainable growth.”
User experience (UX) is the sum total of how individuals interact with a company’s products or services. It encompasses every aspect of the end user’s interaction, aiming to provide positive experiences that keep a user loyal to the product or brand. Good UX is often synonymous with efficiency, ease of use, and overall satisfaction in the interaction process.
In recent years, the tech industry has experienced unprecedented growth and transformation. According to data from Companies House, there are almost double the number of new tech firms now compared to pre-pandemic. The sector is synonymous with innovation, disruption, and boundless possibilities, however, beneath the glossy surface, a pertinent question emerges: Have women really been given an accurate portrayal of what it’s truly like to have a career in technology?
In a landmark collaboration that marries scientific prowess with an unwavering dedication to improving patient lives, Deep Science Ventures (DSV), an avant-garde venture creator headquartered in London, has announced a pioneering partnership with Parkinson’s UK, the charity driving better care, treatments, and quality of life for those affected by Parkinson’s.












