Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers’ brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective for brands with wider availability, further reinforcing the dominance of larger players.
EIT Community RIS Hub in Ukraine and Sigma Software Labs, backed by the Ministry of Digital Transformation of Ukraine, have launched the Ukrainian leg of the Startup World Cup competition. The regional winner will advance to the global Grand Finale in San Francisco in October 2024, vying for a $1,000,000 investment prize.
James Clough is the CTO and Co-Founder of Robin AI, a legaltech startup aiming to revolutionise the legal industry through advanced AI technology. Founded with the vision of making legal services more accessible, efficient, and cost-effective, Robin AI combines machine learning algorithms with expert legal knowledge.
An advanced airborne 5G connectivity system has been successfully integrated into a Britten-Norman Islander aircraft, completing a series of demonstration flights. Developed by Stratospheric Platforms Limited (SPL), a Non-Terrestrial Networks telecoms developer, in collaboration with Britten-Norman, this cutting-edge technology promises to revolutionise wide-scale high-performance 5G coverage.















