These new technologies mean it’s never been easier to realise new innovations yet at the same time the unique challenges in developing and bringing a new product to market have never been harder. Making a working prototype or proof of concept in a workshop is a completely different challenge to making a manufacturable and cost-effective product in an increasingly competitive landscape.

Fortunately help is at hand; Anglia Unicorn was created to help startups, entrepreneurs and inventors navigate these challenges from the initial concept through to manufacturing, marketing and beyond. We can help you overcome these challenges by offering end-to-end technical support to turn your vision into a reality. One of the key benefits of working with Anglia Unicorn, is that this support can be tailored to the individual needs of each project, whether you need support for the whole journey to market, or just with specific challenges along the way, we are here to support you.

Anglia Unicorn draws down from the experience and expertise of its parent company Anglia Components Plc, with a stand-out track record of working with startup businesses for more than 50 years. The route to success for each company we have worked with has been distinctly different, this has gained us a broad knowledge base and has given us a huge amount of respect for the entrepreneurs and teams with the courage to back their ideas and bring them to market. Common feedback we receive from startups is “we wish we had sought help earlier”, so our advice would be to engage with a partner at the earliest opportunity to give yourself the best chance of success.

John Bowman, Marketing Director of Anglia, points out that many of the businesses that Anglia partnered with in their early days are now some of our largest customers. "Each and every one was different," he points out. "Getting to know our customers’ needs has been the key to success in all of these relationships. By listening to their ideas and needs, we ensure we are continuously improving our value to the customer. The effective translation of ideas and sharing of knowledge is the key to helping speed up the success of a project in every aspect."

Startups always have a distinct set of requirements; this is where Anglia Unicorn comes into its own by being geared to helping startups access the resources and technologies essential for bringing their concepts to life. Whether it's energy-efficient solutions to meet environmental standards or other sustainability requirements, we provide the support needed to transform ideas into market-ready products.

Our comprehensive suite of services covers every step of the product development cycle, this includes guidance on the most suitable technologies for your project, access to prototyping partners or advice on how to get your finished product to market fast and effectively – and everything in between.

With Anglia Unicorn you can discuss your product brief in complete confidence under a non-disclosure agreement, essential for startups, entrepreneurs, and inventors who want to protect their ideas before they are brought to market. Leveraging our vast industry experience, Anglia Unicorn will offer advice and suggestions on how to realise and enhance product functionality, ensuring your vision is incubated in the best possible way.

Once you have a proof of concept and a prototype, Anglia Unicorn can help move your project to the next stage of design for production, an often-under-estimated stage of the process but is critical to ensure the product design will meet required standards whilst being easy, and just as importantly, cost-effective to manufacture. We have a network of carefully selected local and global manufacturing partners which can be drawn upon for support during the initial production phase and as you scale up to full production. This is backed up with Anglia's comprehensive component supply chain expertise, providing the reassurance that your product is in good hands.

Product deployment and marketing is the final stage of the process and is where a product will succeed or fail, therefore it is critical this stage of the process is considered early in the design cycle. Anglia Unicorn can help you get your finished design produced in volume and onto the market fast and effectively, ensuring you reach the widest possible target audience and generate the fervour you need to succeed. Anglia Unicorn can also provide ongoing support for product lifecycle management; by keeping you informed of any obsolescence’s or product changes affecting components used in your design, we can assist with revisions to your product throughout its entire life cycle reducing the risk of disruption to product availability and your revenue stream.

In summary, Anglia Unicorn exists to support startups, university spinouts, technology investors, entrepreneurs and inventors looking to bring products to market effectively, speedily and within budget. Our design chain to supply chain end-to- end support gives you access to the resources you need to succeed. If you're ready to turn your vision into a reality, get in touch with Anglia Unicorn today. We look forward to helping you navigate the route to success.

This article originally appeared in the May/June issue of Startups Magazine. Click here to subscribe