Artifact will no longer exist as a standalone app, as its AI-driven personalisation technology will be incorporated into Yahoo's suite of services, notably the Yahoo News app, in the upcoming months. This integration is set to enhance the reach and impact of Artifact's technology, especially within Yahoo News.

Artifact's core mission was to use AI and its proprietary technology to deliver tailored news and content experiences to users. Yahoo facilitates user engagement with content that matters to them. The acquisition of Artifact aligns with Yahoo's strategy to provide trusted news and information to its global audience of hundreds of millions, furthering its goal to deliver a customised news discovery experience across various platforms.

“Yahoo was one of the first to combine human and algorithmic curation of news. Since then, the landscape of machine learning and personalisation has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment,” said Kat Downs Mulder, SVP and General Manager of Yahoo News. “Artifact has become a beloved product and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them.”

“We built an intuitive product experience that users love and has the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever,” said Kevin Systrom, CEO and Co-Founder of Artifact. “AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognises that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News.”

Artifact's AI-driven discovery engine expertly curates content to match users' preferences, refining its understanding of their interests with each interaction. This intelligent curation results in a bespoke feed of news stories, remarkably efficient at guiding users to the stories they're eager to explore. Beyond mere curation, Artifact introduces a range of enhancements designed to enrich the user experience. These include streamlined access to headline news, functionalities for sharing links, and innovative measures to combat the spread of clickbait, among others. Incorporating these features into Yahoo's offerings magnifies the potential to offer users enriched content experiences and customised engagement.

The acquisition of Artifact was finalised on March 29, 2024. Kevin Systrom and Mike Krieger, the co-founders of Artifact, assuming the roles of CEO and CTO respectively, will continue to provide their expertise to Yahoo in an advisory capacity to ensure a seamless integration.