Taking place from the 19th - 26th of October in the heart of London’s Piccadilly Circus, the fun convenience store-themed event attracted over 1,500 guests and saw approximately 3,000 free prizes handed out to attendees who were all offered one free entry into the SUP lucky dip. As a result of the activation, Frog has also registered a sharp increase in the number of its social media followers with the app’s Instagram page receiving hundreds of new followers since the 19th of October. 

The name ‘SUPmarket’ is inspired by the SUP feature found on the Frog app. Centring around real-life, unfiltered video stories which are either shared in private chats or publicly on the app, the SUP feature aims to support meaningful connections between friends online and provide a platform for spontaneous and direct messaging. Frog users are encouraged to think about the simple phrase ‘what’s up’ when enjoying the SUP feature as the app continues to evolve and provide filter-free social media experience. The app is targeted at individuals who may be seeking a new relationship with social media that doesn’t involve stress or the social pressure from heavily edited content

At the SUPmarket guests were encouraged to download the Frog app and discover the fun of the app’s unique range of features as they participated in the SUP lucky dip. With an extensive selection of grocery-inspired food and drink products on sale, the SUPmarket exclusively offered ‘friendship-flavoured’ items including the ‘Hope & Humour’ flavoured crisps, ‘Lettuce Be Friends Salad’ and ‘Bean Thinking About You’ baked beans. As an added surprise, each item concealed a unique gift from cash prizes and trivia questions to quirky toys that included stress balls and sudoku print toilet paper.

The SUPmarket also welcomed several prominent TikTok influencers during its duration including Ryan Snellings (2.4M followers), Bailey Nelson (1.7M followers) and Abbie Kirkman (206k followers). Over the coming months, the immersive SUPmarket activation will be rolled out to additional UK locations as Frog sets out to become the social media app of choice for the Gen Z generation. 

Harnessing the power of AI, Frog is dedicated to offering its users a fun and interactive social experience that brings friends together to interact in a more transparent and authentic way. Unlike other social media apps, Frog doesn’t have any filters and it encourages its users to show their real selves at all times and not only for a moment of their day. As the new social media app designed for best friends, Frog also provides a range of Q&A stickers, unique challenges and party games to make friendships on the app as fun and interactive as possible.