Unlike traditional marketing and sales tactics that may rely on manipulation and kill your reputation, Ethical Persuasion focuses on understanding and aligning with the subconscious triggers of potential clients’ decision-making processes. This approach can not only boost sales by up to 30% in 90 days or less, but also builds long-lasting relationships based on trust and integrity, generating recurring business.

Ethical Persuasion is a method of driving decision-making by tapping into the brain’s decision maker. It is based on the latest brain decision making science and involves understanding the emotional and subconscious triggers that guide decision-making, allowing you and your business to communicate more effectively and ethically.

Without using Ethical Persuasion, it's tough to be included in the 35,000 decisions your clients' brains make each day. Scientific studies have clearly shown that the human brain doesn't initially make rational decisions. Instead, it makes primal, subconscious choices and rationalises them afterward. Interestingly, we are only aware of about 0.2% of these decisions!

I have converted this brain science into actionable techniques that every business owner can use. The core principle is to get the decisions you want from people, while they make the decisions they need.

For startups, Ethical Persuasion offers a unique advantage. It helps build a strong foundation of trust with clients, which is crucial for long-term recurring business and success. By ethically persuading potential customers, startups can differentiate themselves from competitors who use more salesy tactics. This approach leads to higher customer satisfaction, increased loyalty, and ultimately, sustainable revenue growth. Additionally, Ethical Persuasion fosters a positive brand image, attracting clients who value integrity and authenticity.

Here are some practical tips for implementing Ethical Persuasion:

• Understand Your Audience: Before starting or creating any product or service you should know who you want to serve and what triggers their decisions. Start by researching and identifying the subconscious frustrations of your target audience.
• Craft Compelling Stories: Utilise storytelling to connect with your audience on an emotional level. Share narratives that resonate with their experiences and aspirations, making your message more relatable and memorable.
• Build Trust: Be open and honest in your communications. Share who you are and why you do what you do. Transparency builds trust and credibility, essential components of Ethical Persuasion.
• Focus on Emotional Benefits: Highlight the emotional benefits of your offerings rather than just the features. Explain how you, your product or service can remove that subconscious frustration.
• Create a Sense of Belonging: Foster a tribe around you, your brand where customers feel valued and part of something bigger. Encourage feedback and interaction to strengthen this connection.
• Leverage Social Proof: Showcase testimonials and case studies to demonstrate yours and your offerings’ positive impact. Seeing others' success stories can ethically persuade potential clients to engage with your brand, make them want to join your tribe. This is one of the first things you should do.

The science of Ethical Persuasion is a powerful tool for startups business owners looking to achieve success for themselves and their business. By understanding and aligning with the subconscious triggers of their audience, startups can build trust, foster loyalty, and drive sustainable growth. Implementing these strategies not only enhances sales and marketing efforts but also creates a positive and lasting impact on clients.