Our top 10 startups from CES 2025

Startups Magazine presents our top 10 startups from CES 2025, each chosen for their unique contribution to the field and potential to shape tomorrow’s tech landscape.

RheoFit

The Rheofit Automatic Massage Roller is a smart recovery tool designed to assist with muscle relaxation and pain relief. It combines automated technology with traditional foam rolling techniques to enhance recovery for athletes or anyone seeking relief from muscle tension. Featuring customisable settings, it provides variable intensity levels, targeted pressure, and rolling patterns to suit individual needs. Its automatic functionality allows users to focus on specific muscle groups with precision, making it a convenient addition to post-workout recovery or general wellness routines.

Naqi Logix

Naqi Logix is a Canadian technology company specialising in non-invasive human-machine interfaces. Its flagship product, the Naqi Neural Earbud, enables users to control digital devices through subtle facial gestures and movements, eliminating the need for touch, voice commands, screens, or cameras.

Artha

Artha is a French startup founded in 2018 that develops innovative wearable devices aimed at enhancing autonomy for individuals with visual impairments. Its flagship product comprises a mini camera that clips onto standard glasses, capturing the user's 3D environment. This visual information is then translated into haptic feedback through a connected lumbar belt, allowing users to perceive their surroundings via tactile sensations on their back.

LiberLive

LiberLive is a music technology company founded in 2019, dedicated to making music more accessible and engaging through innovative instruments. Its flagship product, the LiberLive C1, is the world's first stringless smart guitar, designed to enable users to play and sing without prior musical experience.

FaceHeart

FaceHeart is a Taiwanese medical technology company founded in 2018. The company specialises in AI-driven, video-based contactless vital signs measurement solutions. Its flagship product, FaceHeart Vitals, utilises remote photoplethysmography (rPPG) technology to extract subtle colour changes from facial videos, enabling the measurement of vital signs such as heart rate, blood pressure, respiration rate, oxygen saturation, heart rate variability, and stress index using a standard camera.

Lotus

Lotus is a California-based technology startup founded in 2021 by Dhaval Patel, a former Apple engineer. The company has developed the Lotus Ring, a wearable device designed to control home appliances through simple point-and-click gestures. Utilising infrared technology, the ring allows users to operate lights, fans, televisions, and other devices without the need for rewiring, internet connectivity, or additional applications.

PhoneCam

PhoneCam is a Dutch startup that has developed the world's smallest, most affordable, AI-powered body camera. Designed to enhance personal safety, the device allows users to record video evidence and connect with emergency contacts through a simple one-button operation. Its compact design and ease of use make it suitable for a wide range of applications, including personal security, dashcam functionality, and remote assistance.

Base Case

Base Case is a startup that has developed an innovative mobile workstation integrated into a suitcase-style design, catering to professionals who require a portable yet comprehensive work setup.

Metapet

Metapet unveiled its Noono AI robotic pet hamster at CES 2025. When petted, the Noono responds by arching its back, mimicking a natural reaction. For recharging, the robotic hamster is placed in a dedicated baby carrier-style basket, blending functionality with charm.

Pelagion

Pelagion is a Florida-based startup specialising in electric hydrofoiling personal watercraft. Its flagship product, the HydroBlade, is the world's first stand-up electric hydrofoil with steering capabilities, designed to revolutionise water sports by offering an eco-friendly, high-performance experience.