Angel investors in the seed round include Jobi George (elastic, Microsoft), Keith Grose (Coinbase, Plaid), Yana Abramova (Pretiosum), Humphrey Valenbreder (Partior, bunq), Mehdi Ghissassi (Google Deepmind), Plug and Play, among others.

Insurance services are at a pivotal moment. Despite years of digital transformation, most carriers still depend on fragmented systems and manual work, slowing down operations and frustrating customers. MarvelX tackles this challenge head-on with purpose-built AI agents that streamline insurance workflows – starting with claims.

At the heart of its offering is a new type of AI Operating System designed to transform how insurers work. The platform connects seamlessly to existing systems, centralises operational data, and turns siloed, manual tasks into intelligent, automated flows. It helps insurers make better decisions faster, reduce errors, and improve compliance across their core operations.

MarvelX’s approach is grounded in both product and industry expertise. The founding team brings deep experience in reinforcement learning, generative AI, and real-world fintech. Founder and CEO Ali el Hassouni previously served as Head of Data & AI at neobank bunq, where he worked on the transaction monitoring system that is 2.5 times more effective in detecting fraud than other means used by most banks and financial institutions. His experience of bridging advanced machine learning and practical implementation is now shaping the next generation of insurance technology.

MarvelX’s platform is already making a difference in claims operations, helping insurers move faster, stay accurate, and keep customers informed. For example, it can process documents and assess claims in minutes, detect fraud in real time, and send personalised status updates automatically.

Key capabilities include:

• Application Assessment: automates document verification and claims evaluation, reducing approval times from days to minutes
• Spotting fraud: it detects suspicious patterns using real-time data analysis, minimizing false positives and losses
• Customer Communication: provides personalised updates and proactive notifications, improving customer satisfaction and retention
• By implementing MarvelX, insurers can reduce operational costs, improve compliance, and deliver a superior customer experience

“MarvelX is building a next-generation vertical AI company in one of the most operationally complex and underserved industries. Their team combines deep AI expertise with real understanding of the regulatory and data challenges insurers, banks and wealth managers face every day. We're proud to partner with them to help transform this space,” said Tom Medoza, Partner at EQT Ventures.

“EQT Ventures has experience building companies in this area. They’ve already successfully done it. We had interested parties with over 150 inbound investor approaches that we selected from but EQT Ventures’ long-term vision and track record in working with teams in this area before made it an obvious partner of choice for us. Their clear, long-term plan to support us on our growth journey resonated with us and we’re looking forward to many more successful milestones together,” said Ali el Hassouni, founder and CEO of MarvelX.

Despite growing interest in generative AI – 85% of insurance executives view it as transformational – only 2% of companies have adopted it at scale. MarvelX believes this is due to legacy systems, internal complexity, and lack of fit-for-purpose tools. Its goal: to replace rigid workflows with intelligent, self-improving systems that work in practice, not just in theory.

For more startup news, check out the other articles on the website, and subscribe to the magazine for free. Listen to The Cereal Entrepreneur podcast for more interviews with entrepreneurs and big-hitters in the startup ecosystem.