Humanforest records its highest ever ebike usage in London
HumanForest, a sustainable micro-mobility platform, recorded the highest ever usage of its electric bikes in London last month. It is expecting the numbers to continue to grow, as it opens more London Boroughs and launches the first of its cycle training academies.
HumanForest completed a record 150,000 trips in London last month, avoiding 25 tonnes of CO2 from being emitted into the atmosphere. This was up from 40,000 trips in March and 80,000 trips in April. In May, HumanForest eBikes rode a total of 550,000 kilometres for 45,000 hours.
Agustin Guilisasti, Founder and CEO, said: “The huge growth in eBike usage across London is a credit to the local councils who have worked tirelessly to bring schemes like HumanForest to their residents. By providing 10 minutes free daily, free parking in our virtual bays and training academies, HumanForest makes cycling accessible to everyone.”
Every week in May, over 6,000 Londoners tried HumanForest for the first time, a more than four-fold increase on the winter months. These 1000s of new riders join an already loyal HumanForest community; 70% of HumanForest trips are repeat customers.
June started strongly with visitor numbers up in the capital over the Jubilee weekend and London’s tube strike, leading to double the number of trips for a normal Monday.
A recent survey of the company’s users found that environmentalism is a leading driver of usage, with 68% of users citing HumanForest’s eco-friendliness as the main reason why they opt for the company’s sustainable eBike. Behind the scenes, the zero emission operator services the fleet with only electric vehicles, which are charged with certified renewable energy. The company will soon launch its fleet of electric mopeds, the first in London.
It comes as the UK government announced that the forthcoming Transport Bill would improve transport across the United Kingdom, delivering safer, cleaner services and enabling more innovations.
HumanForest eBikes operate a unique advertising-led revenue model, whereby consumers receive an advert from partners before and after using a HumanForest eBike. This allows customers to ride for free for 10 minutes each day and costs £0.15 per minute thereafter. HumanForest has developed a virtual parking bay system, called ‘Green Bays’, where users can park free of charge.
