HumanForest and BetterHelp partner to help Londoners move

Ahead of National Mental Health Awareness Week, HumanForest has teamed up with BetterHelp, the world’s largest professional online therapy platform. BetterHelp will be sponsoring HumanForest users' rides and rewarding riders with extra free minutes.

HumanForest and BetterHelp offer people access to the tools they need to support their wellbeing, albeit in different ways. Both HumanForest and BetterHelp share a belief that to be truly impactful, these tools need to be accessible, affordable and convenient for the end users. 

BetterHelp has 32,000 therapists on their unique platform, ensuring that there is a wide range of support on offer. The company’s technology allows people to message a professional therapist anytime, anywhere. Its accessibility, convenience and affordability has enabled four million people to connect with a therapist and facilitated over 300 million therapy sessions and messages! 

Similarly, HumanForest’s innovative adtech backed business model allows people to ride for ten minutes free every day. The company’s average ride cost is approximately 35-40% less than other shared eBike providers, making it significantly more financially accessible. Moreover, the shared eBike model is a convenient way for Londoners to avoid the hassle and practicalities associated with private bike ownership such as parking, maintenance and theft. In total, HumanForest has facilitated 670,00 hours of riding across our beautiful capital city!

In line with BetterHelp’s approach to making mental wellbeing an ongoing (rather than a one-off) consideration, HumanForest also believes that small incremental daily changes can have a huge impact on wellness. Cognitive function and wellbeing have been proven to increase from simply being outside in the environment, whilst endorphins from light exercise reduce anxiety and increase happiness levels. In a study, 32% of shared bike users said they choose to use the schemes for mental health benefits. 

BetterHelp will be sponsoring HumanForest users’ free daily 10 minutes of riding with advertisements for their therapy platform. Following recent tech developments by HumanForest, BetterHelp will also be using the company’s innovative adtech function called the ‘Minute Builder’, to reward users who engage with a short BetterHelp video with additional free minutes of riding with HumanForest. 

Charlie Pepperell, Head of Partnerships at HumanForest, said: “All of us at HumanForest believe strongly that products and services that help us lead happier, healthier lives need to be affordable and accessible. It's therefore so exciting to welcome BetterHelp to our roster of partners, who offer such an important service, particularly as we head towards Mental Health Awareness Week in the UK. one in four adults in the UK will suffer from a mental health issue every year. This partnership will not only provide our riders an immediate way to enjoy the health benefits that come with switching to active travel, but help to encourage and normalise access to talking therapy amongst our rider community in London.”