Launched in 2015, HERA is renowned for its iconic skinny jeans and oversized sweatshirts and loungewear, having established a loyal customer-base, including celebrities Hailey Bieber, Brooklyn Beckham, Sofia Richie, and the cast of Geordie Shore.

Having achieved a £5m turnover, the brand has recently been acquired by Paul Richardson, Executive Director, and former Chairman of athleisure giant, Gymshark - who has announced 100% ownership of the business and his objective to accelerate the fashion label to a £100 million turnover within the next three to five years.

With extensive experience in delivering holistic and commercially driven digital campaigns, Climb Online has been appointed to lead the label’s digital strategy during 2022 and beyond - where it plans to develop and execute an omnichannel approach that will effectively integrate with its aggressive growth strategy.

Michael Bush, Managing Director of Climb Online, explained: “HERA is at an incredibly exciting stage in its growth journey, having brought together a team of extremely talented individuals who are united in its new vision to accelerate to £100m within the coming years.

The Climb Online team are delighted to be part of such an aggressive growth plan and look forward to leading HERA’s digital strategy and in executing its new positioning across paid and social media. We are excited to welcome HERA on board and look forward to working with the team during 2022 and beyond.”

Georgia Richardson, Chief Brand Officer of HERA, added: “We are thrilled to partner with Climb Online, who will be leading our digital marketing strategy through an incredibly exciting time for HERA. From the beginning it was clear they shared our vision and have the skills to meet our ambitious objectives. Not only will Climb Online be developing our paid social, but they will also be developing and experimenting in new areas of digital marketing for HERA, allowing us to build the solid foundations that HERA requires for our goals. We look forward to this journey with the Climb Online team.”

HERA joins a client portfolio at Climb Online, with key brands including MADE, TikTok, TM Lewin and Gym King demonstrating the agency’s established position with the sector.

Established in 2015, Climb Online has honed a proven track record in supporting scale-ups to achieve their business objectives via core services in SEO, Paid Media, and Social Media Marketing.

Headquartered in Cheltenham, HERA London boasts an in-house team of experienced designers and product developers, with all apparel sold directly via its eCommerce store.